Hybrid offers a breath of fresh air for the dental community
After speaking with the Hinman Dental Society members, Hinman sent surveys to both exhibitors and attendees to get their feedback.
CASE STUDIES
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One Piece Market
Our strategy was to transform passive anticipation into active participation by inviting people into the world of One Piece through immersive, physical and sensory…
Team ’23: Impossible Alone. Possible Together.
To embrace this spirit, Atlassian trusted the experience design experts at GPJ to create a unified event.
APEX Challenge
The goal was to fuel post-launch conversation about the unforgettable performances and jaw-dropping stunts performed by star talent, Charlize Theron and Taron Egerton.
Cannes Lions Festival of Creativity
Solution: Guests entered into a beautifully designed, multi-sensory environment where diverse perspectives and honest conversations could grow.
Supernal and GPJ: Pioneering the Future of Transportation
NBAA Business Aviation Convention & Exhibition GPJ further supported Supernal’s journey by creating a similar space at the NBAA convention.
Taking it on the road: How ASD brought the Market Week show directly to buyers
On-site, a booth dedicated to these virtual exhibitors provided additional visibility to potential buyers.
Scout Inn
The experience extended beyond the venue itself, driving awareness to the space.
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The best way to introduce an "answer engine" isn't to explain it, it's to embody the feeling it's built on: curiosity.
Dropbox Sundance
By putting product in service of natural Sundance behaviors, we could make Dropbox's role in the creative process impossible to ignore.
Atlassian’s 20th Anniversary
A unique signature digital experience that captured the essence of Atlassian in a way that fostered a feeling of togetherness and delivered a lasting…
Driving exhibit engagement from afar
There were two entrances and two exits with one linear journey — purposefully a one-way system — for attendees to follow easily without in-person guidance.
NewFronts
For NewFronts, we created a theatrical brand world that stages the rise of Tubitopia, a fandom-fueled paradise where choice drives everything.
Community Days
OYSHO is growing its community in London and wanted to give people a real reason to connect with the brand beyond the product.
eBay Toolbox
We built the eBay Toolbox: an oversized, walk-in interpretation of the tool chest that sits in every garage, designed to demystify car maintenance for…
LEGO® Pokémon
Rather than simply showcasing the product, we created an experience where guests could choose, wake up, bond with, train, and battle alongside their own…
Google Play Gamescom
Amplify + Google Play guide Gamescom guests through a Quest.
Driving new sponsorship opportunities
With an eye toward growing revenue by attracting more sponsors, SEMA asked Freeman for help developing new sponsorship opportunities on the exterior of the…
IBM Think ’23
Attendees were able to delve deep into IBM’s products and services through narrative-driven, interconnected content and experiences.
Arena Launch
After the ceremony, guests were directed to The Quarter, one of Afterpay Arena’s newly renovated, premium hospitality spaces to enjoy drinks and canapes.
Magnifying attendance with eye-catching marketing
By understanding what’s important to attendees and exhibitors, we shed new light on event offerings and aligned the offerings to the association’s mission.
DP World at The World Economic Forum
A purpose built two-level structure was added to our existing venue for DP World leaders to host invited guests.
Calling All Gamers Call of Duty®: NEXT
Knowing the culture blast radius this would set off, the team turned to gaming and experiential experts OS Studios and George P.
Industry consolidation and collaboration
Coordinating the branding and content story, eBay thoughtfully designed each activation to drive attendee traffic to the other — always keeping the experience in mind.